Changing the Image of Entrepreneurship Among University Students in Peru
The Peruvian think tank Instituto Invertir launched LíderAcción, a leadership and entrepreneurship program for university students from rural Peru. This program, now in its second year, has had a tremendous impact on improving the youth’s perceptions of a market economy and democracy. The program also helped students to achieve their dream of starting their own businesses. Working in groups, students developed 47 business plans for community development projects. Of these plans, a total of 12 businesses are currently in operation, and 5 more are in the start-up process. After completing the program, students have been encouraged to stay active by taking their knowledge and experience back to their home communities.
See the video on CIPE Development Blog.
See the winning 2008 business plan (in Spanish).
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