Last week Walmart launched the Global Women’s Economic Empowerment Initiative to help empower women across its supply chain, focusing on five primary goals: to increase sourcing from women-owned businesses; to empower women on farms and in factories through training, market access and career opportunities; to empower women through job training and education; to increase gender diversity among suppliers; and to make significant philanthropic giving toward women’s economic empowerment.
In support of these goals Walmart recently announced plans to create a dedicated webpage on Walmart.com that will feature an assortment of products created by women in nearly two dozen countries, including women who work in cooperatives and own small businesses. Expected to be available in spring 2012, the site will include products such as jewelry from Guatemala, Thailand and Ethiopia; coffee from Central and South America; and dresses from Kenya. By 2016, the dedicated e-commerce site will feature approximately 500 items by more than 20,000 women in nearly two dozen countries. The goal is to provide an e-commerce marketplace for women-owned businesses that otherwise would not have access to the type of broad customer base Walmart.com offers. Continue reading ‘E-Commerce Empowerment Solution for Women around the Globe’ »